Yup. Feedback loops. Hypothesis, experiment, compare expected vs actual. Lather, rinse, repeat. QA, test, analytics are for verifying you're on track, that yo

Yup. Feedback loops. Hypothesis, experiment, compare expected vs actual. Lather, rinse, repeat. QA, test, analytics are for verifying you're on track, that your predictions are useful. Nothing more. They're not for charting a course, planning a journey.