You’re making some assumptions along the way though. There’s been multiple articles published about how the data that FB shows to advertisers is not accurate:

You’re making some assumptions along the way though. There’s been multiple articles published about how the data that FB shows to advertisers is not accurate: [0] https://news.ycombinator.com/item?id=26193544 https://news.ycombinator.com/item?id=26193544 [1] https://news.ycombinator.com/item?id=26179162 https://news.ycombinator.com/item?id=26179162