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It is not that simple. Facebook can also customer data from a variety of sources and parties. In addition, it will share measurement data to outside parties. Ev
by fumar 6y ago
It is not that simple. Facebook can also customer data from a variety of sources and parties. In addition, it will share measurement data to outside parties. Even if the data shared outside its walls is translated to a new ID, you still end up with an open loop where a user ID is used for targeting, measured, and potentially shared. That user ID is based on their iOS device ID and we know those are unique.