> small retail sellers will find it hard to advertise and won't be able to compete with big ad spenders that use more wholesale ad strategies I wonder how much

> small retail sellers will find it hard to advertise and won't be able to compete with big ad spenders that use more wholesale ad strategies I wonder how much of an issue this is in the real world, i.e. outside of the valley or where ever people change their buying behavior based on targeted advertising. I buy peanut butter when I need peanut butter and not based on any kind of advertising. I'm running low on socks, I'll go buy socks wherever I bought socks last time. Why would I buy something just because an algorithm shows it to me, that idea is so weird to me. I wonder if I'm the exception or if I'm missing something.