Here's an interesting angle: Shopify apps literally make money for Shopify even without the 20%. Since these apps are mostly marketing (upsells, abandoned cart

Here's an interesting angle: Shopify apps literally make money for Shopify even without the 20%. Since these apps are mostly marketing (upsells, abandoned cart reminders, upgrades etc), they drive sellers' revenue = they literally bring more profits for Shopify, or am I missing something?