I like how you say it's false equivalency but then kind of fail to actually show that... maybe because it's not? In the real world there are few "heroic" deeds

I like how you say it's false equivalency but then kind of fail to actually show that... maybe because it's not? In the real world there are few "heroic" deeds that don't benefit the entity doing them. The doctor doing the transplant gets professional acclaim that is not worthless, would you say the doctor did it to market themselves? Turns out doing good things can be profitable, it's not an either or. This tired cynicism any time a company does something good and people admire them for it (ie consider the action heroic) is not novel or useful. Companies at the size of Apple and co are never going to be pure forces of good with no bad deeds, but they are still capable of being heroes in a specific context. Right now Apple is being a hero of their customer's right to privacy