Purism is a good example, but System76 is not -- they're not actually designing or building hardware specifically for Linux, but tailoring existing hardware for

Purism is a good example, but System76 is not -- they're not actually designing or building hardware specifically for Linux, but tailoring existing hardware for Linux. The distinction is they're not trying to develop a new computer that only runs or officially supports Linux. Instead they're leveraging the sales volumes of these OEM/ODMs which do offer Windows in order to keep prices in line with similarly specced laptops. Compare this to Purism, whose offerings are much more expensive compared to similarly specced laptops, and because of this unlikely to gain mass market appeal. An initiative like Framework needs some amount of mass market appeal to make the repairability aspect really make sense, else it'll just be expensive and resource intensive to manufacture small quantities of these systems.