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Was in adtech for awhile. Targeted ads work really well for many scenarios, b2b software.
by nullserver 6y ago
Was in adtech for awhile.
Targeted ads work really well for many scenarios, b2b software.
- runarberg 6y agoLike I said, all evidence I know of is anecdotal. Which—for sure—is indicative, but by no means conclusive.
- edmundsauto 6y agoI’m not sure it makes sense to speak this broadly about efficacy, since there are probably variations in returns amongst different targeting groups and value props. Execution matters. I’m also not sure if it matters whether they are actually effective. At least for the short term. If people believe they are effective, is there any difference in the dynamic?