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No...targeted advertising only enriches ad platforms not the buyers of the ads. https://freakonomics.com/podcast/advertising-part-2/ https://freakonomics.com/p

• notriddle 6y ago
  > No...targeted advertising only enriches ad platforms not the buyers of the ads. No... ~targeted~ advertising only enriches ad platforms not the buyers of the ads. > In our previous episode, we learned that TV advertising is much less effective than the industry says. Sounds like almost all advertising is just a zero-sum game.