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I would attribute this to the "packaging" the article references. As you correctly point out advertisers don't want "the data" they want the hyper-targeted ads
by skeeter2020 6y ago
I would attribute this to the "packaging" the article references. As you correctly point out advertisers don't want "the data" they want the hyper-targeted ads that it allows. That's the FB value-add.
- albntomat0 6y agoI agree, with the addition that Facebook wants to keep control of their user data and repeatedly sell it via ads, rather than directly sell it to some third party org to repackage.