It is not a brand, it's when all the capabilities come together in a single package with one general way to do things that you get the benefits. You could do a

It is not a brand, it's when all the capabilities come together in a single package with one general way to do things that you get the benefits. You could do all this stuff with IaaS but there were too many ways and not enough lines in the sand between dev and ops in the IaaS world. IaaS should be considered a legacy approach.