That criticism is warranted but I feel that having a "goal" of books to read is a very useful tool to develop the habit of reading in people that never read. A

That criticism is warranted but I feel that having a "goal" of books to read is a very useful tool to develop the habit of reading in people that never read. As for the type of people that do not typically read, I would encourage them to read what they would love reading (even if its NYT Best sellers) until they love reading.