5 ms·
Why do you consider this ad, that presents itself as a blind test but is clearly not, brilliant?
by joseakle 18y ago
Why do you consider this ad, that presents itself as a blind test but is clearly not, brilliant?
- mattmaroon 18y agoBecause the <1% of the population that would realize it's not valid science is entirely outside of their target demographic. The point of the ad is to make people think "maybe I've been wrong in believing the bad stuff I read about Vista" and this will accomplish that with almost all of the people who see it.
- joseakle 18y agoI just think word of mouth is usually stronger than any marketing campaign, so if people are telling their friends that they hate something, trying to convince them otherwise throught advertising looks to me like a waste of money and time. Anyway, most people who buy a computer and don´t buy a mac can´t escape from vista, linux is not mom ready yet, so why waste time convincing people to choose vista rather than telling them they may need a new computer?
- mattmaroon 18y agoBecause people have a choice between Windows and a Mac. MS, for the first time in as long as anyone my age can remember, has a viable competitor.