Is it just me, or has iTunes Match finally made this whole world a slightly better place? I mean of course, in terms of actually finding a way to monetise cont

Is it just me, or has iTunes Match finally made this whole world a slightly better place? I mean of course, in terms of actually finding a way to monetise content acquired through any means - i.e. I download album over BT, pay itunes match sub, sync lib, then artist gets royalty. It seems like we're finally approaching a sensible business model.