Oh, and one thing I would ask about in particular is what your opinions are on homepage calls to action. RateMyStudentRental essentially needs students to rate

Oh, and one thing I would ask about in particular is what your opinions are on homepage calls to action. RateMyStudentRental essentially needs students to rate their rentals. However, just saying "Rate your rental now" on the homepage doesn't offer much immediate benefit to the student, and thus does not convert very well. I've had several iterations of the homepage that I've tried out, and just recently made a change (last night) that focuses solely on "Browse Rentals" for the main call to action. A lot of my knowledge on the subject matter comes from studies and reports such as this: http://www.marketingexperiments.com/improving-website-conversion/optimizing-ecommerce-websites.html http://www.marketingexperiments.com/improving-website-conver... Anyway, your thoughts would be greatly appreciated!