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100% agree. I used to be a very "analytics focused" product manager until I joined an enterprise software company that hardly uses them and is wildly successfu
by heyn05tradamu5 6y ago
100% agree.
I used to be a very "analytics focused" product manager until I joined an enterprise software company that hardly uses them and is wildly successful.
We're succesful because we talk to our users about everything. I spend most of my time talking to customers and watching them use the software. We occasionally use analytics to help us validate hypotheses or assumptions, but that's always complimented with a full range of qualitative methods.
Analytics can help with observation, but it'll never give you the "why". In my experience only observation and a lot of conversations will get you there.
- nickff 6y agoEnterprise-focused companies are often some of the most user-hostile, opaque organizations in the world. I would rather a company post prices and documentation openly (with analytics) rather than requiring me to sign up for at least an account, and more often, a one-hour sales call to get any information at all.
- heyn05tradamu5 6y agoSure, there are some bad enterprise software companies. What does this have to do with the original point though?
- nickff 6y agoYou said your enterprise company doesn’t use analytics, and just talks to people. I am describing how I find that to be worse.