Agreed. I'm building https://increment.me https://increment.me and we specifically avoid web analytics and 3rd party cookies entirely. We don't keep data that d

Agreed. I'm building https://increment.me https://increment.me and we specifically avoid web analytics and 3rd party cookies entirely. We don't keep data that doesn't serve a purpose and don't sell our data to anyone. For feedback, we use Increment itself to gather feedback directly from customers. Having customers directly give feedback is one great signal that really works, particularly when you demonstrate your commitment to action it. When you combine this with a 1st party view of how the product is used like from ephemeral log data, you can get a great pulse on how well you're helping your customers get the most value from you - and how you can adapt to help them more. I wish every business I interacted with had the same philosophy in creating value for customers and building trust in every interaction.