It's a bit different to have Google begin competing with you, unless you've built your product on Google's APIs. If you're competing with your provider, you're

It's a bit different to have Google begin competing with you, unless you've built your product on Google's APIs. If you're competing with your provider, you're probably not on an even playing field. They can use internal APIs or just completely lock you out if they choose to. On the flip side, Apple has been thinking this way for years, as Steve Jobs tries to minimize Apple's external dependencies. (Adobe Flash, PPC, etc)