5 ms·Better a two-sentence tag line than three-sentence.by tobylane 15y agoBetter a two-sentence tag line than three-sentence.simantel 15y agoI agree. I think "They Compete. You win." is a better tagline without the "No bullshit." not because I'm offended by your word choice, but because it's more succinct.sblom 15y agoConfusingly similar to "When banks compete, you win"? (A live trademark of Lendingtree, Inc.)