Thanks for posting a thoughtful reply. It's great to see reasoned discussion on this site. Like most tech issues, there's a lot of nuance in this, and it's help

Thanks for posting a thoughtful reply. It's great to see reasoned discussion on this site. Like most tech issues, there's a lot of nuance in this, and it's helpful to be able to hear the benefits on all sides of an issue. Disclaimer: I'm a googler, but not in the analytics space. I don't have the background to meaningfully contribute to this, and will bow to lkmg's expertise. I also really like my job;)