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I echo your sentiments on Costco but this is an argument for different metrics, not an argument against analytics. There is no chance that Costco doesn't use a

I echo your sentiments on Costco but this is an argument for different metrics, not an argument against analytics. There is no chance that Costco doesn't use analytics. They might not A/B test their online button colors for highest conversion rate, but I'd bet they have their own set of analytics to determine product quality, sales, returns, viability, etc.

MattSayar 6y ago
They're even hiring an analytics manager! https://phf.tbe.taleo.net/phf02/ats/careers/v2/viewRequisition?org=COSTCO&cws=41&rid=4090 https://phf.tbe.taleo.net/phf02/ats/careers/v2/viewRequisiti...
pcstl 6y ago
This, thank you. I feel like people are making big assumptions about what "analytics" are that don't even begin to cover the whole spectrum of analytics.
- bronson 6y ago
  It's an oversimplification. You can still understand what they mean, especially with their example. If someone says "I hate traffic," you probably wouldn't assume they're talking about the entire spectrum of traffic.