"how is Apple going to target its not-so-tech-savvy consumers?" They have a pretty good track record. I mean the rules and regulations about itms media were p

"how is Apple going to target its not-so-tech-savvy consumers?" They have a pretty good track record. I mean the rules and regulations about itms media were pretty labyrinthine but it's not like casual consumers were running around tearing their hair out until dvdjon came along.