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Almost like identity politics is used by those in power to distract us from real issues that have concrete impact on people's lives, instead fostering an us vs
by hpoe 6y ago
Almost like identity politics is used by those in power to distract us from real issues that have concrete impact on people's lives, instead fostering an us vs them attitude to keep us ignorant that both sides are being played by the same people.
- azinman2 6y agoOr… they actually do mean what they say, but don’t connect the dots and ultimately have a bigger incentive to cognitively shift their perspective when it comes down to their own bottom line. Amazon as a company is about low prices made up by scale, and is famous for continuously optimizing costs. Humans are just one cost to optimize, and are likely a big one given the number of people involved for their business model. These are also not “corporate employees,” which are also infamously not treated well, but the grunts that are low skilled and highly replaceable.
- arrosenberg 6y agoThis response has the echoes of so many dark parts of human history. If that's actually true, then Amazon needs to be destroyed for all our sake.
- sudosteph 6y agoIf it's destroyed, another retailer will take it's place. I worked at Target back in the day, and I still remember the onboarding videos they showed us. Half of it was ridiculous drivel about how much they love employees and support LGBT and minorities, and the other half was literal anti-union propaganda and fear-mongering. When it came right down to it, Target is just as happy to treat human workers as disposable tools as anyone else. Most every succesful retail company treats workers as unworthy of decent pay, benefits, or even human friendly scheduling.
- JPKab 6y agoI used to do extensive data science work with various retailers, including Target, Walmart, and Amazon. Compared to Walmart, Target is absolutely abysmal on many fronts. The amount of wasted fuel caused by their horrifically inept logistics makes Walmart look like the Sierra Club. And they were the model for substituting low-impact inclusion messaging in place of actually treating workers decently. I live near Boulder, Colorado, and it was infuriating seeing friends of mine protesting and proudly stopping the construction of a Walmart, while happily shopping at Target and Amazon. People are absolute lemmings when it comes to "feel-good" activism. Hearing my rather hippyish and moralistic friend talk about "Walmart destroys small businesses" while noticing the pile of Amazon packages at her door is absolutely infuriating.
- leesalminen 6y agoI also live near Boulder (Lyons what’s up!) and also had a really hard time understanding all the vitriol towards building a Wal-Mart when Target is packed day in, day out.
- Dirlewanger 6y agoThe media targeting Wal-Mart allowed them to pump themselves up as a viable alternative. Also, people like their cutesy red and white commercials.
- sudosteph 6y agoYou're right about both - their marketing is really on point. But allow me to propose a few additional reasons for Target's popularity among suburban liberals: 1. Prices are slightly higher that Walmart, which keeps away the most budget conscious shoppers (ie, couponers & low-income people will go to walmart to stretch their money). Because lower-class shoppers are less visible at Target, middle-class shoppers flock to it, and even non-middle class people who can swing it may prefer it because it confers higher social status. (This is also why the common nickname for Target is "Tar - Jhey", aka, "Target" with a fake french accent to mock the aspirational bougieness of the brand). 2. Target has fairly aggressive policies about how long customers should have to wait in line (if there's more than 3 people waiting, the manager is supposed to call a sales floor person up to assist) + a policy on how long checkouts should take to complete (they actually give the cashier a pass/fail score that everyone can see after each checkout, and if the average is too low, it's grounds for dismissal). For the customer, this does mean a faster checkout. For the employees - it means more work interruptions and ultimately more work to do at closing. 3. Target doesn't even attempt to provide certain products and services that are culturally associated with rural/poor America. They don't sell guns, they don't cash checks, they don't have gardening centers.
- nexthash 6y agoIdentity politics and corporate posturing are two separate things. Everybody is trying to get an edge, including corporations trying to keep themselves prosperous. Identity politics is an idea about your identity playing into how you perceive politics. How this idea is used by different players is a whole different ballgame.