Could be that, it could be design, it could be how something is worded, it could be that what you want the client to see, isn’t being seen. Analytics helps to i

Could be that, it could be design, it could be how something is worded, it could be that what you want the client to see, isn’t being seen. Analytics helps to identify this problem. For instance I noticed recently a huge drop-off in visitors from Ipads, and a redesign apparently made some parts of the site dysfunctional for some ipad users, something we didn’t catch earlier.