Yea I agree the scope is more manageable than the examples I mentioned. But even then, they're tackling a very hard problem. Branding, manufacturing, quality a

Yea I agree the scope is more manageable than the examples I mentioned. But even then, they're tackling a very hard problem. Branding, manufacturing, quality assurance, distribution... So many things can go wrong. I'm not making a prediction but I'm with Ars Technica in the "healthy skeptic" camp. I do hope they beat the odds.