> If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button The proble

> If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button The problem is typically that you don't know if the color of your checkout button is a problem. Without some level of analytics you are only guessing as to what is driving your customers away and if your customers aren't educated engineers with comfortable incomes, you are probably going to guess wrong. I've worked with analytics and I've often been surprised at where customers run into trouble.