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Well, it's all speculation in the end, because Google is silent about it. BUT: the costs of running and maintaining Google Analytics must be significant. There
by caspii 6y ago
Well, it's all speculation in the end, because Google is silent about it.
BUT: the costs of running and maintaining Google Analytics must be significant. There must be some strategic reason for Google to continue to do so (look at the way they deal with products that are not working for them, remember Google Reader?).
So what is that strategic reason?
- lmkg 6y agoI address that in point 5. Analytics is a strategic compliment to advertising. When people can measure the revenue resulting from online ads, they buy more online ads. And at the margin, when people can optimize the return on online channels to make them more efficient, they spend even more on online ads.