Apple is trying to build a massive moat around their iOS/OSX ecosystem. If they can execute, it will be difficult for competitors to convert iOS users to other

Apple is trying to build a massive moat around their iOS/OSX ecosystem. If they can execute, it will be difficult for competitors to convert iOS users to other platforms. -Applications synced across multiple devices -music, photos, calendars, apps in iCloud (including your ripped content) -Integration with iTouch/iPad/iPhone docks and accessories -iMessage/Facetime lock in for user accounts -Gamecenter achievements -OSX integration and "feel" -Reduce the need for a PC with wireless updates and sync (probably 75% of iOS users are on Windows) The average user will have to face the prospect of changing out a lot of their software as they become more integrated into Apple's ecosystem.