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I'm desperately trying to find the source but discounters like Lidl/Aldi just use well known brands, signed with NDAs on both sides. Imagine knowing that a dis
by melomal 6y ago
I'm desperately trying to find the source but discounters like Lidl/Aldi just use well known brands, signed with NDAs on both sides.
Imagine knowing that a discount chain is about to make a regular purchase of 300,000 tins of beans. You will happily rebrand, keep it hushed up and take the repeat large orders. It makes me wonder what the margins are on a single tin of Heinz beans.
- lotsofpulp 6y agoUsing the same manufacturers as well known brands might not mean it’s the same product. It’s possible the ingredients are of higher quality resulting in a higher quality product. It’s also possible it’s the same thing, or the quality isn’t worth the extra price. I remember there was a whole thing a few years ago about fake olive oil and fake grated Parmesan cheese (or what was mostly wood pulp which was allowable per legal definition). I think Kirkland was one of the real olive oil products, but the point is there were differences and some of the expensive brands were real and some were fake.
- melomal 6y agoI still make references to friends and family to the whole wood pulp issue (I should find some new references). I believe it's Hershey's chocolate that is basically 1% off the minimum amount of chocolate content to legally call it chocolate. Bigger brands have bigger pockets to line with profits so we all know that the ingredients are probably the first to take a hit. Discounters do not have to deal with brand taxes.