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Read the whole article, but wanted to stop after the second paragraph. Choice quotation: "The real innovation Groupon brought ... was their ability to profit o
by m104 15y ago
Read the whole article, but wanted to stop after the second paragraph. Choice quotation:
"The real innovation Groupon brought ... was their ability to profit off of closing the attribution loop in online-to-offline commerce. And this is a huge land grab that others had completely missed."
That's funny, because I thought that Groupon showed just the opposite of that. How exactly has Groupon proved that there's a profitable business in hooking up customers and businesses with slash-and-burn deals? Even taking half of the revenue, Groupon is bleeding money and admits that it is going to have to invest even more to keep up the growth curve.
I get that Groupon is popular, sure, but they'd be even more popular if they didn't take 50% of the coupon revenue. Of course, they'd be out of business sooner, as well. The "naysayers", like myself, are pointing out that Groupon (willfully or otherwise) hasn't found a balance that allows them to grow and actually turn a profit. What they have done is grow their userbase at an astonishing rate by raising and spending huge chunks of cash. That's not a business, that's a party. And parties, while fun to attend, are a bitch to clean up.
- mgkimsal 15y agoEven taking half of the revenue, Groupon is bleeding money and admits that it is going to have to invest even more to keep up the growth curve. I live in a moderately large regional area - Raleigh/Durham - close to a million people in the metro area. I've gone to groupon.com several times, and each time it doesn't seem to remember me - I end up putting my email in again each time, and then I'm shown a few 'deals', but nothing to suggest they're 'daily' (maybe they are, but I can't easily tell). When I hear 'daily deal site', I'm sort of expecting to get emails daily with a deal. I've given my email address. I want these things. If they can't make that happen in a metro area with nearly a million people, and having a large org (8,000 people?!) I just don't get how this will survive long term, other than perhaps by name recognition (it's a damn catchy name).