You're getting downvoted, but I agree. I think Apple buys much earlier on in the process, like when it tried to buy Audion and then eventually grabbed SoundJam

You're getting downvoted, but I agree. I think Apple buys much earlier on in the process, like when it tried to buy Audion and then eventually grabbed SoundJam [1] as part of creating the original iTunes. A more typical brand-preserved acquisition for Apple might have been when it bought Siri (originally an app) or if it had succeeded in buying Dropbox (which probably also would have retained the name). [1]: https://panic.com/extras/audionstory/ https://panic.com/extras/audionstory/