I think one one interesting thing is that megacorps that seem to integrate big acquisitions (Amazon -> Whole Foods, Microsoft -> Github & LinkedIn, Facebook ->

I think one one interesting thing is that megacorps that seem to integrate big acquisitions (Amazon -> Whole Foods, Microsoft -> Github & LinkedIn, Facebook -> WhatsApp), all seem to be megacorps that don’t mind doing shit in a messy, scrappy way. Whereas companies with a strong fixation on design & aesthetic seem to have a harder time. To fit into Apple, everything must look and feel like Apple. There could never be a new “Whole Foods” tab where things look and feel like Whole Foods. So Apple melts it down and recasts what it can into Apple - a lot like the Borg.