Heh. My first reaction to the headline was "yeah, because it's a euphemism" but apparently my brain went in the opposite direction to the author - not achievin

Heh. My first reaction to the headline was "yeah, because it's a euphemism" but apparently my brain went in the opposite direction to the author - not achieving product market fit is a much nicer way of saying "not widely useful". Nobody wants to be told their product is useless, so instead we say it just hasn't found its market yet.