Google is squarely a product company. They make products, they manage them as products, and users are a function of marketing, product performance, and support.

Google is squarely a product company. They make products, they manage them as products, and users are a function of marketing, product performance, and support. Professional services firms are customer companies. They have no product other than solving business problems for their customers. Its likely that a VP at a reseller could name their top 15 clients and their relative spend from memory, whereas a Google VP could spout off 15 metrics that drive their division, but not have much awareness about customer spend or what’s driving it within their business.