There are lots of ways they could spin that as a benefit for the user (i.e. security). It would be a poor explanation, but even when there's a good explanation

There are lots of ways they could spin that as a benefit for the user (i.e. security). It would be a poor explanation, but even when there's a good explanation, as you can see it is still dismissed as just "good optics". So how do you tell the difference between "good optics" and features that provide real benefit?