Unfortunately, "ads" has become a synonym for many people to tracking and privacy and invasive elements, when like most things it encompasses a whole spectrum f

Unfortunately, "ads" has become a synonym for many people to tracking and privacy and invasive elements, when like most things it encompasses a whole spectrum from minimal and informative (the name of the restaurant on the outside of the building)to manipulative and annoying. People feelings about one particularly negative segment of a spectrum often overflow into other examples and taint their feeling. It's just how people are. I also have nothing against straight ads. Who knows how Mozilla will implement this though, and whether it will be more annoying than useful. I have some suspicions, but I'll reserve judgement until I've experienced them, since I sometimes have a hard time predicting correctly (as I suspect many people do) because the topic is somewhat emotionally charged.