I actually think this could be a serious security issue. They train you to click on links in cryptic emails which are indistinguishable from spam at first glanc

I actually think this could be a serious security issue. They train you to click on links in cryptic emails which are indistinguishable from spam at first glance. So if you're waiting for one important item and get like ten of these "1 item has dispatched, click here to learn more" and mindlessly click through a bunch to find which one is the one you're waiting for... malware could easily hide behind one of those doors, especially for users who are not so alert to potential phishing attacks. It's frankly completely the opposite of what we want to train users to do. Such an odd decision from a UX perspective. But then again, Amazon have never really been heroes in the UI/UX field and I guess their reasoning for this change was that frustrating any scraping efforts by Google and others was more important than giving their users the best possible user experience. Quite ironic if you consider their motto, to be the "Earth's most customer-centric company". But then again, as the poet said, what's in a name...