It's a mindset change--make writing flow as freely and easily as typing up a reply in gmail. Think about how many paragraphs you can bang out quickly getting a

It's a mindset change--make writing flow as freely and easily as typing up a reply in gmail. Think about how many paragraphs you can bang out quickly getting a point across in gmail's editor. It doesn't feel like you're authoring content in a CMS, but if you squint that's really what gmail kind of is--just a CMS for writing content directed to a small (or large) set of people through direct e-mail as opposed to published on a web page. You're not in a fancy CMS editor with all these whiz-bang blocks and components--those are just noise that give you more anxiety (should I be making this paragraph a hero/lead element? wait no, what about a side-by-side with a graphic? oh, but what graphic? ... hrm, time to go waste 30 minutes looking at unsplash... oh wait, what was I writing again? oh nevermind, I guess I'll come back to finish this tomorrow when my head is clear). You're not writing content in something that feels like a programming language filled with special characters, an IDE yelling at you for every little misplaced indent or space, etc. You're just writing text with some light formatting to emphasize structure and key elements. Maybe some lists or bullet points thrown in. A graphic figure or two. It's just like composing an e-mail, something you've done thousands and thousands of times already in your life. There's no pomp and circumstance, no steep learning curve... just writing.