Right! They have 11 house-brands at the moment, probably a few more they haven't bothered to update the website with. I don't recall any of it ever looking gen

Right! They have 11 house-brands at the moment, probably a few more they haven't bothered to update the website with. I don't recall any of it ever looking generic, but then again, it could've have years ago - but my buffers have flushed a few times since then. https://www.heb.com/static-page/Our-Family-of-Brands https://www.heb.com/static-page/Our-Family-of-Brands