This is BS. I used to work for a gigantic consumer product company, I took a seminar more than 10 years ago and the generic chain brands were already identified

This is BS. I used to work for a gigantic consumer product company, I took a seminar more than 10 years ago and the generic chain brands were already identified as a big risk because of how good they were in all sense (including presentation) and how much cheaper they were. Nothing to do with big data.