I totally believe this. But it's highly contextual to your job/area. CAD software is very specialized so it definitely makes sense that you can influence or tak

I totally believe this. But it's highly contextual to your job/area. CAD software is very specialized so it definitely makes sense that you can influence or take job decisions based on your knowledge of a particular suite. What I believe is that if you're a startup building a generic business tool and you target students with the hope they will be your advocates or future buyers, you should adjust your expectations. I believe that giving student discounts as a long-term adoption strategy makes sense. Unfortunately, startups have to fight for adoption in the short term. If you can afford to give student discounts you should do it. It's a good thing to do. But don't count on this as a way to drive adoption.