I share your cynicism, but you're incorrect. The original XP crew was very much at steps 1 - 3. But when you try moving that stuff into a huge corporate space,

I share your cynicism, but you're incorrect. The original XP crew was very much at steps 1 - 3. But when you try moving that stuff into a huge corporate space, there are big forces at work that (sadly) make steps 4+ almost inevitable.