Not only in the UK... in Germany, REWE (just an example) has eight (!) own brands for food (plus some others for non-food), some "niche", some general (https://

Not only in the UK... in Germany, REWE (just an example) has eight (!) own brands for food (plus some others for non-food), some "niche", some general (https://www.rewe.de/marken/ https://www.rewe.de/marken/): - "ja!" is the cheapest of the bunch, with very simple design (until quite recently the packaging was mostly white with blue and red print, no colour photos or other fancy design elements) - "REWE Beste Wahl" ("Best Choice") is the "classier" own brand, with nicer design - "REWE Regional" for regional products - "REWE Bio" for organic foods - "REWE Feine Welt" ("Delicious World") for own-brand delicacies - "REWE to go" for "convenience" products - "REWE frei von" ("free of") for lactose- and gluten-free products - "Wilhelm Brandenburg" for meat products