In this case a PR firm would be mostly about getting articles like this written, so maybe they already started. It's either that or they naturally grow their o

In this case a PR firm would be mostly about getting articles like this written, so maybe they already started. It's either that or they naturally grow their own Neil deGrasse Tyson, or Bill Nye to popularize their cause. The bottom line is they're essentially living off the government, so they need to compete with everyone else looking for tax money.