The regional grocery chain I regularly shop at has two generic grocery brands. One is the traditional cheap generic in bland packaging and a funny name, e.g. "C

The regional grocery chain I regularly shop at has two generic grocery brands. One is the traditional cheap generic in bland packaging and a funny name, e.g. "Crisp 6" cereal instead of Crispix. The other is an upscale brand. I actually prefer it over most brand-name products. Over time I've become accustom to always seek out the store brand because it's such good quality, even if it's not always cheaper.