Maybe on HN but outside of our bubble most people have no clue what data is collected about them on the regular and how it is (mis-)used. If you tell them they

Maybe on HN but outside of our bubble most people have no clue what data is collected about them on the regular and how it is (mis-)used. If you tell them they act offended and tell you that surely you must be paranoid, have something to hide or be joking, and that it would never be allowed by the government (or whatever)!!1 Unfortunately, in fact it has nothing to do with whether you're paying for Gmail. Your data is still more valuable then your the 15 bucks or whatever you pay per user for Google Workspace these days. Google do it with the paid Enterprise accounts, too. Admins have some (limited) influence over it there (in that they can switch of certain things but that's actually a brand-new option) but of course that doesn't mean that Google stops collecting and aggregating that data anyway. They just hide the (marginally useful) front-end from you that's their fig leaf for justifying the data analysis in the first place (like the automatic flight reminders, calendar integration, parcel tracking or text completion).