Thanks for the correction. The branding obviously works since I would have never dreamed of buying 'basics' or 'value' in their original branding but do sometim

Thanks for the correction. The branding obviously works since I would have never dreamed of buying 'basics' or 'value' in their original branding but do sometimes buy the 'farm-brand' veg and 'Stockwell' products. Wairtrose also have an 'Essentials' range although the labelling is very similar to regular priced products. I buy these without a second thought.