The basics brand of Swedish supermarket ICA also looks minimal and honest. The packaging has a title and a description on the front, and it's unashamed to tell

The basics brand of Swedish supermarket ICA also looks minimal and honest. The packaging has a title and a description on the front, and it's unashamed to tell you "these beans are our cheapest" https://www.ica.se/handla/sok/B%C3%B6nor/produkt/vita-bonor-i-tomatsas-420g-ica-basic-id_p_7318690082545/?s=ica-supermarket-kvarnen-id_01346 https://www.ica.se/handla/sok/B%C3%B6nor/produkt/vita-bonor-...