In Germany we have a generic brand called "ja!". The Products are simply named "ja!" with the descriptive product name, for example "ja! Sugar", "ja! Milk" etc.

In Germany we have a generic brand called "ja!". The Products are simply named "ja!" with the descriptive product name, for example "ja! Sugar", "ja! Milk" etc. The design of these products is not exactly good looking, but very recognizable. One designer applied this brand image to a whole appartment with a "ja! living room" and "ja! armchair", which I find hilarious. http://www.danieldilger.de/portfolio/ja-wohnung/ http://www.danieldilger.de/portfolio/ja-wohnung/ Look at that "ja! disco ball" and the "ja! beer vending machine", isn't that just awesome?