'Basics' was Sainsbury's, Tesco had 'Value', with its incredibly bold branding: https://logos.fandom.com/wiki/Tesco_Everyday_Value https://logos.fandom.com/wik

'Basics' was Sainsbury's, Tesco had 'Value', with its incredibly bold branding: https://logos.fandom.com/wiki/Tesco_Everyday_Value https://logos.fandom.com/wiki/Tesco_Everyday_Value They also have "Stockwell & Co" for the things which don't come from British farms, like jam and baked beans. That at least is a nod to history, because Tesco started out selling tea packaged by T. E. Stockwell. They are entirely upfront about their brands: https://www.tesco.com/groceries/en-GB/zone/exclusively-at-tesco https://www.tesco.com/groceries/en-GB/zone/exclusively-at-te... It amuses me that their dairy brand is 'Creamfields', both because that's too obvious, and also a house music festival: https://creamfields.com/ https://creamfields.com/